“START HERE,” the first in the series proclaims. It continues with “TAKE ACTION,” and then “DON’T PANIC,” followed by “BE MARVELOUS,” and the final billboard shows a smiling and triumphant Bisantz. “CLAIM YOUR PRIZE!!!” she is saying.
The five billboards, each with a photo of Bisantz on it, appeared in the Willimantic area in 2004. The designs were also placed on buses and, as billboards, in and around North Adams, MA, the site of Mass MoCa (the Massachusetts Museum of Contemporary Art), one of Bisantz’ favorite art museums. The journey from Willimantic to North Adams was important to her, but more important was the concept of following “5 Easy Steps,” to reach any goal.
“5 Easy Steps” was up when Sarah and I returned to live in Willimantic after 10 years in Manhattan. I think the message of the billboards, with nothing to sell but hope, inspiration and what Bisantz describes as the “willingness to believe in simple solutions” spoke to us. The simple affirmation of self shown in these billboards seemed to say we might, after all, be on the right path.